Why Do We Re-Brand?
By Richard Fanelli, AIA, CFM, IFMA Fellow
It has been 8 years since our last major re-brand, but a lot has changed since then. Since starting the firm in 1985 as Intraplan, Inc. we have changed our image 3 times and each time in an effort to move forward while marking a turning point in the company. Now, we are excited to be launching our new look and a new name: FM Studios.
Why do we change names and logos? Some might say “To keep things fresh and contemporary.” But really, we change to meet the needs of our clients and to represent our own growth as a company. When we transitioned from Intraplan, Inc to Fanelli McClain Design Studios in 1996, it marked the year that our MEP engineering firm came into our office. That move defined a change in the way we served our clients and the way we thought of ourselves.
In 2011, at the beginning edge of social media, we shortened our name down to Fanelli McClain. Many of our long-lasting customers already knew us by name and felt like old friends. We wanted to bring that feeling to every new client that entered our renowned architecture and engineering design process. A simplified identity made sense for us and for our clients.
Now, as we approach our 33rd year in operation, we are officially transitioning to FM Studios. Many of you already knew us as FM Studios from our website to our email addresses. Today, we have become FM Studios to highlight that while Sonny McClain and I started this firm, it is bigger than us. FM Studios is a full-scale experience from our key in-house engineering team to the people-focused work that we create.
The move to FM Studios is a change to represent our future in architecture and design. It allows us to boast about our incredible team of hardworking architects, interior designers, and engineers with a new style that keeps us at the top of our game. Creating fantastic workplaces that meet our client’s specific needs is what FM Studios is all about. We look forward to continuing working with you on what matters most to you, under our new name.